A Few Rants, A Couple Of Raves and a Golden Nugget or Two

How Does Your Site Look- Does It Reflect Your Brand Positively?

14 February

Narrative-BrandingThe Importance of A Good Design

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

To Your Success,






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14 Responses to “How Does Your Site Look- Does It Reflect Your Brand Positively?”

  1. Chery Schmidt February 15, 2013 at 7:44 pm #

    Well stated Jacqueline! I visited a site last week that had so many ads on it and was so cluttered I didn’t even stick around to read the post! What is the reason you have your blog to get people to visit and to have them feel welcome, comfortable and look around.. I like how you say You give people the impression that you mean business. Great Post Thanks for sharing Chery :)
    Chery Schmidt recently posted…The Last 2 Steps To Increase Your Cash Flow As An Online EntrepreneurMy Profile

    • Jacqueline Waters February 16, 2013 at 6:22 am #

      I commented below, oops!

  2. nick catricala February 16, 2013 at 1:25 am #

    thanks so much for reminding us of how important it is to have a great branding site.. It is not easy, but you shared great tips and it is nice to try them out.
    thanks so much.
    nick catricala recently posted…Everything Happens For a ReasonMy Profile

    • Jacqueline Waters February 16, 2013 at 6:21 am #


      Good to see you again!

      Thanks for the nice comment, I appreciate it. Let me be Yoda for a second ok?

      There is no TRY there is only DO!


      • nick catricala February 17, 2013 at 2:25 am #

        haaaahaahahahah… you got me !!!!

        YOU ARE CORRECT Yoda… DO is much better :-)

        Thanks so much for making me smile… Hope I did make you smile as well :-)
        nick catricala recently posted…Everything Happens For a ReasonMy Profile

  3. Jacqueline Waters February 16, 2013 at 6:19 am #


    Thanks for the comment.

    I am still int he process of putting this very site together myself. As I just mentioned on another site, it is often the mechanics car that needs the most work. Definitely true in my case. I write posts as I encounter things and think about them as I go along with my own site here.

    I never have a problem coming up with a topic for a post! LOL

    Thanks for stopping in!


  4. Dr. Erica Goodstone February 16, 2013 at 6:58 am #


    Your site is very appealing. I like the moving image at the top.
    One of the issues I have faced is that each of my sites has been online for years.
    Each year there are changes in what looks good, what is the latest and greatest.
    So it is easy for a blog to look less savvy over time.
    And it can be difficult to find the time to re-create an old site or to create a new one.

    But you are so right that we are making an impression and isn’t it better to
    carefully construct the impression we want to make.


    Dr. Erica
    Dr. Erica Goodstone recently posted…Love in the Blizzard of Life – Day 30 – FLOWMy Profile

    • Jacqueline Waters February 16, 2013 at 7:05 am #

      Hey Doc!

      I hope you don’t mind me calling you that!

      You are so right, there are definite design trends, which is why I tend to use lots of white space on my own site. I have a few areas where I can swap out a few images and change the whole look and feel of my site almost instantly.

      Thanks for taking the time to come by and also leave a comment. I am about to go check out your site right now!

      Jacqueline Waters recently posted…Affiliate Marketing- The Easy Button To Online MoniesMy Profile

  5. Willena Flewelling February 17, 2013 at 7:15 am #

    I am caught between wanting my site to look more or less like others’ sites, and not worrying about it and just being myself. It’s not easy, knowing what looks good today, when conflicting advice is given. Thank you for giving me some tangible aspects to consider!

    Willena Flewelling recently posted…I Made a DecisionMy Profile

    • Jacqueline Waters March 1, 2013 at 8:20 am #


      Well advice is just that, advice. I always give my clients what they want and just offer my opinion. Usually my opinion is based on research and response metrics depending on the industry the client is in.

      Ultimately only you can decide. Just understand that once you begin to build a brand and brand identity changes are often difficult to implement. Could you imagine UPS or FedEx suddenly changing their logo drastically?

      Whatever you decide, stick to it. :)


  6. Raena Lynn February 17, 2013 at 3:10 pm #

    Hi Jacqueline,

    Recently I changed my blog web design. I prefer a cleaner look without a lot of promotional information. I want my readers to focus on why they visit a blog in the first place which is to provide great content which will help them in whatever they are pursuing at the time. I want my readers to feel a “comfortable professional impression.” Yesterday was my first visit to your blog, and I really like the set up, colors, and graphics.

    The main turn off for me when I visit a blog is too much noise with too many ads and promotions or simply a poor layout that is not user friendly. I like to see content that attracts me to want to read the posts. Make visiting your blog a pleasant experience. Great advice.

    Raena Lynn
    Raena Lynn recently posted…The Prosperity Game Journal Part 2My Profile

    • Jacqueline Waters March 1, 2013 at 8:24 am #

      Thanks Raena,

      I make sites of all types, for my personal blog I don’t really see the point of being overly promotional. I mean there are plenty of promotions around on this site if you look around and seek them out but I don’t go crazy with making them the focus of my site. The way I see it, the people who are looking for something that I have to offer will find it.

      There are some tweaks that I still need to make to use it as a functional sales tool because that is lacking (paypal buttons on services etc) but usually my clients just contact me directly if they are interested in what I can do for them, which is always nice. :)


  7. Nile February 17, 2013 at 3:45 pm #

    Designing professionally and with your brand in mind is definitely important. I have spoken at many conferences about this and have covered this on my website. It is one of the things I consult as everyone has their own preferred web designer and developer. However, with me, I don’t try to totally nix out a person’s style. It is all about working with what is there and developing it into something they can proudly share with everyone.
    Nile recently posted…Nominated for 2013 Shorty AwardsMy Profile

    • Jacqueline Waters March 1, 2013 at 8:30 am #


      I always enjoy reading your blog. You have tons of great advice to offer and I like your designs as well. Many of my clients don’t even have a style and that can sometimes be problematic. One of the things I try to do rather than read minds is provide a questionnaire about other designs they like, what type of business it is , who their client avatar is etc and attempt to come up with a few mock ups that best represents what they want based on that information and make revisions from there.

      I found that to be much more effective that having them try to explain what they have in their mind because often it is difficult to create that picture if they are not clear on the direction.

      Thanks for commenting, I appreciate you stopping in!

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